In trying to book my snowboarding holiday I spoke to a very nice french lady at the resort, we went through various things and she needed my email address. She spelt it back to me using a sort of phonetic alphabet (E is for Elephant etc).
V for Victory as well, J for Janvier, O for Orange. Normal sort of stuff.
G however stood out. G was for "Google".
Now
THAT is brand recognition.
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