Yesterday I had what has to be the ultimate Mashup experience. How else to describe the food at the Fat Duck? The combination of Snail and Porridge can only be described as a fantabulous culinary mashup. The "Sound of the Sea" that combines an iPod with a litany of wonderful sea food and all around combinations that make you raise an eyebrow before hand and then be brought to tears by the sheer brilliance of the food.
I've eaten at some great restaurants before and had some amazing food. Without a doubt however the Fat Duck was in a complete league of its own as a culinary experience.
And isn't that what successful enterprise mashups should be about? Combining elements that haven't been brought together before to produce the sort of result that delivers customer satisfaction in a measurable and repeatable way.
Heston Blummental, mashup genius.
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