Big Fonts, rounded edges
Although he claims he didn't invent this I'm going to credit it to him as I've not managed to track down a similar quote to get a better reference point for a presentation I'm writing.
Now of course there is the drive towards intimacy and of course there is the concept of the internet and the web as a platform. But seriously, how many sites are just the same as before but with "Big fonts, rounded edges"? Its almost as if the developers convinced management that this was all that was needed.
Same pig, different lipstick.