Today I had a sales call from someone trying to sell me a spot at an "exclusive" executive conference. The chap did all the normal sales patter and as I tried to cut to the quick with "how much" he said I needed to understand how exclusive this was and how it was the most exclusive event in Europe.
I laughed and said "well not really the most exclusive is it?"
"Yes" he said "its the most exclusive event in Europe"
"What more exclusive than Davos?" I laughingly asked
"Oh yes much more exclusive" the sales guy said
Seriously I know that IT is important but an IT event in Europe more important than the World Economic Forum? Over selling doesn't make me want to go more.